Aihui Chen

19 papers and 570 indexed citations i.

Aihui Chen has authored 19 papers that have received a total of 570 indexed citations. This includes 14 papers in Sociology and Political Science, 10 papers in Organizational Behavior and Human Resource Management and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (10 papers) and Customer Service Quality and Loyalty (9 papers). Aihui Chen is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (10 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in China, India and United States. Aihui Chen's co-authors include Yaobin Lu, Sumeet Gupta, Ling Zhao and Yeming Gong and has published in prestigious journals such as Journal of Business Research, Information & Management and International Journal of Information Management.