Ashish Kumar

35 papers and 827 indexed citations i.

Ashish Kumar has authored 35 papers that have received a total of 827 indexed citations. This includes 11 papers in Artificial Intelligence, 10 papers in Sociology and Political Science and 6 papers in Computer Vision and Pattern Recognition. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Ashish Kumar is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in India, Finland and United States. Ashish Kumar's co-authors include Ramkumar Janakiraman, Ram Bezawada, Monika Saini, Roheet Bhatnagar and Manik Varma and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Information Systems Research.