Ashish Kumar

34 papers and 800 indexed citations i.

Ashish Kumar has authored 34 papers that have received a total of 800 indexed citations. This includes 10 papers in Sociology and Political Science, 10 papers in Artificial Intelligence and 6 papers in Computer Networks and Communications. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Ashish Kumar is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in India, Finland and United States. Ashish Kumar's co-authors include Roheet Bhatnagar, Jari Salo, Sumit Srivastava, Ajay K. Sharma and Ramkumar Janakiraman and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Information Systems Research