Babita Gupta
About
Babita Gupta has authored 21 papers that have received a total of 1.4k indexed citations.
This includes 10 papers in Information Systems and Management, 8 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (6 papers) and Privacy, Security, and Data Protection (4 papers). Babita Gupta is often cited by papers focused on Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (6 papers) and Privacy, Security, and Data Protection (4 papers) and collaborates with scholars based in United States, India and Germany. Babita Gupta's co-authors include Subhasish Dasgupta, Lakshmi Iyer, Jay E. Aronson, Michael Goul and Robert S. Weisskirch and has published in prestigious journals such as Communications of the ACM, Information & Management and International Journal of Information Management
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