Bahtiar Mohamad
About
Bahtiar Mohamad has authored 69 papers that have received a total of 387 indexed citations.
This includes 31 papers in Sociology and Political Science, 31 papers in Communication and 18 papers in Strategy and Management. The topics of these papers are Public Relations and Crisis Communication (15 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Bahtiar Mohamad is often cited by papers focused on Public Relations and Crisis Communication (15 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in Malaysia, Indonesia and Pakistan. Bahtiar Mohamad's co-authors include Hassan Abu Bakar, Ahmed Rageh Ismail, Syed Hassan Raza, Adamu Abbas Adamu and Che Su Mustaffa and has published in prestigious journals such as Public Relations Review, International Journal of Quality & Reliability Management and International Journal of Entrepreneurial Behaviour & Research
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