Banita Lal
About
Banita Lal has authored 46 papers that have received a total of 2.6k indexed citations.
This includes 27 papers in Information Systems and Management, 24 papers in Sociology and Political Science and 13 papers in Media Technology. The topics of these papers are Technology Adoption and User Behaviour (27 papers), Digital Marketing and Social Media (16 papers) and ICT Impact and Policies (12 papers). Banita Lal is often cited by papers focused on Technology Adoption and User Behaviour (27 papers), Digital Marketing and Social Media (16 papers) and ICT Impact and Policies (12 papers) and collaborates with scholars based in United Kingdom, India and Pakistan. Banita Lal's co-authors include Yogesh K. Dwivedi, Michael D. Williams, Nripendra P. Rana, Navonil Mustafee and Ali Abdallah Alalwan and has published in prestigious journals such as Technological Forecasting and Social Change, Industrial Marketing Management and International Journal of Information Management
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