Brenda Mak
About
Brenda Mak has authored 23 papers that have received a total of 664 indexed citations.
This includes 9 papers in Organizational Behavior and Human Resource Management, 9 papers in Information Systems and Management and 7 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (9 papers), Customer Service Quality and Loyalty (7 papers) and Data Mining Algorithms and Applications (5 papers). Brenda Mak is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), Customer Service Quality and Loyalty (7 papers) and Data Mining Algorithms and Applications (5 papers) and collaborates with scholars based in United States, Hong Kong and France. Brenda Mak's co-authors include Robert C. Nickerson, Robert W. Blanning, Kalle Lyytinen, Prakash K. Chathoth and David Jones and has published in prestigious journals such as European Journal of Operational Research, Expert Systems with Applications and Information & Management
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