Brijesh Sivathanu
About
Brijesh Sivathanu has authored 36 papers that have received a total of 1.4k indexed citations.
This includes 14 papers in Information Systems and Management, 11 papers in Sociology and Political Science and 9 papers in Artificial Intelligence. The topics of these papers are Technology Adoption and User Behaviour (14 papers), Digital Marketing and Social Media (11 papers) and AI in Service Interactions (7 papers). Brijesh Sivathanu is often cited by papers focused on Technology Adoption and User Behaviour (14 papers), Digital Marketing and Social Media (11 papers) and AI in Service Interactions (7 papers) and collaborates with scholars based in India, United Kingdom and Qatar. Brijesh Sivathanu's co-authors include Rajasshrie Pillai, Neeraj Kaushik, Nripendra P. Rana, Pooja Goel and Bhimaraya Metri and has published in prestigious journals such as Technovation, Journal of Retailing and Consumer Services and International Journal of Contemporary Hospitality Management
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