Bruce Tsui
About
Bruce Tsui has authored 7 papers that have received a total of 275 indexed citations.
This includes 4 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 2 papers in Communication. The topics of these papers are Digital Marketing and Social Media (3 papers), Customer Service Quality and Loyalty (3 papers) and Technology Adoption and User Behaviour (2 papers). Bruce Tsui is often cited by papers focused on Digital Marketing and Social Media (3 papers), Customer Service Quality and Loyalty (3 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in Hong Kong, France and United Kingdom. Bruce Tsui's co-authors include Pimtong Tavitiyaman, Xinyan Zhang, Peggy Ng and Zhibin Lin and has published in prestigious journals such as Information & Management, Asia Pacific Journal of Tourism Research and Journal of Quality Assurance in Hospitality & Tourism
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