Choong C. Lee
About
Choong C. Lee has authored 28 papers that have received a total of 1.4k indexed citations.
This includes 20 papers in Information Systems and Management, 15 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (20 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (7 papers). Choong C. Lee is often cited by papers focused on Technology Adoption and User Behaviour (20 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in South Korea and United States. Choong C. Lee's co-authors include William J. Kettinger, Haejung Yun, Varun Grover, Douglas E. Durand and Suhyun Kim and has published in prestigious journals such as MIS Quarterly, Communications of the ACM and Technological Forecasting and Social Change
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