Christina S. Simmers
About
Christina S. Simmers has authored 15 papers that have received a total of 337 indexed citations.
This includes 10 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (5 papers). Christina S. Simmers is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States. Christina S. Simmers's co-authors include Diana L. Haytko, Allen D. Schaefer, R. Stephen Parker, Ronald A. Clark and Jane W. Licata and has published in prestigious journals such as Journal of Service Research, Journal of International Consumer Marketing and Journal of Global Marketing.
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