Dorothy A. Yen
About
Dorothy A. Yen has authored 49 papers that have received a total of 1.4k indexed citations.
This includes 22 papers in Sociology and Political Science, 18 papers in Strategy and Management and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (10 papers). Dorothy A. Yen is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United Kingdom, China and United States. Dorothy A. Yen's co-authors include Bradley R. Barnes, Qionglei Yu, Benedetta Cappellini, Ruoqi Geng and Ibrahim Abosag and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research
In The Last Decade
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