Frederik D. Wiersema

6 papers and 165 indexed citations i.

Frederik D. Wiersema has authored 6 papers that have received a total of 165 indexed citations. This includes 1 paper in Strategy and Management, 1 paper in Management Science and Operations Research and 1 paper in Organizational Behavior and Human Resource Management. The topics of these papers are Marketing and Advertising Strategies (1 paper), Innovation Diffusion and Forecasting (1 paper) and Customer Service Quality and Loyalty (1 paper). Frederik D. Wiersema is often cited by papers focused on Marketing and Advertising Strategies (1 paper), Innovation Diffusion and Forecasting (1 paper) and Customer Service Quality and Loyalty (1 paper) and collaborates with scholars based in United States. Frederik D. Wiersema's co-authors include Robert D. Buzzell and M.M.J. Treacy and has published in prestigious journals such as Strategic Management Journal, European Journal of Marketing and Harvard business review.