Gen‐Yih Liao
About
Gen‐Yih Liao has authored 41 papers that have received a total of 391 indexed citations.
This includes 24 papers in Sociology and Political Science, 10 papers in Information Systems and Management and 8 papers in Communication. The topics of these papers are Digital Marketing and Social Media (17 papers), Impact of Technology on Adolescents (12 papers) and Technology Adoption and User Behaviour (10 papers). Gen‐Yih Liao is often cited by papers focused on Digital Marketing and Social Media (17 papers), Impact of Technology on Adolescents (12 papers) and Technology Adoption and User Behaviour (10 papers) and collaborates with scholars based in Taiwan, Hong Kong and Vietnam. Gen‐Yih Liao's co-authors include Ching‐I Teng, T.C.E. Cheng, Tzu‐Ling Huang, May‐Kuen Wong and Yea‐Ing Lotus Shyu and has published in prestigious journals such as MIS Quarterly, Computers in Human Behavior and International Journal of Environmental Research and Public Health
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