George I. Balch
About
George I. Balch has authored 23 papers that have received a total of 1.9k indexed citations.
This includes 6 papers in Physiology, 5 papers in Sociology and Political Science and 4 papers in General Health Professions. The topics of these papers are Smoking Behavior and Cessation (6 papers), Media Influence and Health (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). George I. Balch is often cited by papers focused on Smoking Behavior and Cessation (6 papers), Media Influence and Health (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States and Australia. George I. Balch's co-authors include Erin Ruel, Melanie Wakefield, Sherry Emery, Glen Szczypka and Brian R. Flay and has published in prestigious journals such as American Sociological Review, Journal of Marketing Research and Journal of General Internal Medicine
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