Gerard J. Tellis
About
Gerard J. Tellis has authored 164 papers that have received a total of 14.9k indexed citations.
This includes 74 papers in Management Science and Operations Research, 73 papers in Marketing and 59 papers in Economics and Econometrics. The topics of these papers are Innovation Diffusion and Forecasting (69 papers), Consumer Market Behavior and Pricing (58 papers) and Consumer Behavior in Brand Consumption and Identification (29 papers). Gerard J. Tellis is often cited by papers focused on Innovation Diffusion and Forecasting (69 papers), Consumer Market Behavior and Pricing (58 papers) and Consumer Behavior in Brand Consumption and Identification (29 papers) and collaborates with scholars based in United States, The Netherlands and United Kingdom. Gerard J. Tellis's co-authors include Rajesh Chandy, Ashish Sood, Joseph Johnson, Peter N. Golder and Stefan Stremersch and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.
In The Last Decade
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