Grace B. Yu
About
Grace B. Yu has authored 29 papers that have received a total of 941 indexed citations.
This includes 13 papers in Social Psychology, 10 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Retail Behavior Studies (7 papers) and Role of Positive Emotions in Well-Being (7 papers). Grace B. Yu is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Retail Behavior Studies (7 papers) and Role of Positive Emotions in Well-Being (7 papers) and collaborates with scholars based in South Korea, United States and Germany. Grace B. Yu's co-authors include Dong‐Jin Lee, M. Joseph Sirgy, Michael Bošnjak, Ahmet Ekici and Anusorn Singhapakdi and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics
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