Haiyang Yang
About
Haiyang Yang has authored 24 papers that have received a total of 577 indexed citations.
This includes 12 papers in Social Psychology, 10 papers in Cognitive Neuroscience and 7 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Psychology of Moral and Emotional Judgment (6 papers) and Behavioral Health and Interventions (6 papers). Haiyang Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Psychology of Moral and Emotional Judgment (6 papers) and Behavioral Health and Interventions (6 papers) and collaborates with scholars based in United States, China and Canada. Haiyang Yang's co-authors include Ziv Carmon, William W. Maddux, Wendi L. Adair, Kevin G. Volpp and Hajo Adam and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science
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