Hajer Kéfi
About
Hajer Kéfi has authored 33 papers that have received a total of 1.4k indexed citations.
This includes 16 papers in Sociology and Political Science, 12 papers in Information Systems and Management and 11 papers in Management Information Systems. The topics of these papers are Technology Adoption and User Behaviour (11 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Hajer Kéfi is often cited by papers focused on Technology Adoption and User Behaviour (11 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in France, United States and Singapore. Hajer Kéfi's co-authors include Michel Kalika, Isabelle Walsh, Karina Sokolova, Richard L. Peterson and Mohammad M. Rahman and has published in prestigious journals such as Journal of Business Research, Information & Management and International Journal of Information Management
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