Heiko Gewald
About
Heiko Gewald has authored 93 papers that have received a total of 566 indexed citations.
This includes 31 papers in Sociology and Political Science, 31 papers in Management Information Systems and 22 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (22 papers), Technology Use by Older Adults (16 papers) and Digital Marketing and Social Media (15 papers). Heiko Gewald is often cited by papers focused on Technology Adoption and User Behaviour (22 papers), Technology Use by Older Adults (16 papers) and Digital Marketing and Social Media (15 papers) and collaborates with scholars based in Germany, Australia and United States. Heiko Gewald's co-authors include Helmut Krcmar, Markus Böhm, Xuequn Wang, Thomas Schulz and Manuel Wiesche and has published in prestigious journals such as Communications of the ACM, Technological Forecasting and Social Change and Information & Management.
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