Hong Joo Lee
About
Hong Joo Lee has authored 43 papers that have received a total of 652 indexed citations.
This includes 18 papers in Sociology and Political Science, 16 papers in Information Systems and Management and 8 papers in Information Systems. The topics of these papers are Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (6 papers). Hong Joo Lee is often cited by papers focused on Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in South Korea, United States and Philippines. Hong Joo Lee's co-authors include Jong Woo Kim, Sung Joo Park, Jaewon Choi, Joon Yeon Choeh and Peter A. Gloor and has published in prestigious journals such as Expert Systems with Applications, Technological Forecasting and Social Change and Sustainability
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