Hsien-Tung Tsai

18 papers and 955 indexed citations i.

Hsien-Tung Tsai has authored 18 papers that have received a total of 955 indexed citations. This includes 16 papers in Sociology and Political Science, 9 papers in Organizational Behavior and Human Resource Management and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (9 papers) and Customer Service Quality and Loyalty (9 papers). Hsien-Tung Tsai is often cited by papers focused on Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (9 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Taiwan, United States and United Kingdom. Hsien-Tung Tsai's co-authors include Peiyu Pai, Heng‐Chiang Huang, Ya-Ling Chiu, Ja‐Shen Chen and Todd J. Arnold and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Computers in Human Behavior.