Hueiju Yu
About
Hueiju Yu has authored 11 papers that have received a total of 734 indexed citations.
This includes 6 papers in Organizational Behavior and Human Resource Management, 5 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Hueiju Yu is often cited by papers focused on Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Taiwan and China. Hueiju Yu's co-authors include Hsi‐Peng Lu, Yu‐Ting Chang, Tainyi Luor, Hsi‐Peng Lu and Judy Chuan‐Chuan Lin and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Scientometrics
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