Inwon Kang

33 papers and 655 indexed citations i.

Inwon Kang has authored 33 papers that have received a total of 655 indexed citations. This includes 16 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Customer Service Quality and Loyalty (9 papers) and Technology Adoption and User Behaviour (9 papers). Inwon Kang is often cited by papers focused on Digital Marketing and Social Media (13 papers), Customer Service Quality and Loyalty (9 papers) and Technology Adoption and User Behaviour (9 papers) and collaborates with scholars based in South Korea, United States and Malaysia. Inwon Kang's co-authors include Kun Chang Lee, Sangjae Lee, Geon‐Cheol Shin, Jiho Choi and Jeong Hugh Han and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and Expert Systems with Applications.