James Y.L. Thong
About
James Y.L. Thong has authored 79 papers that have received a total of 9.3k indexed citations.
This includes 46 papers in Information Systems and Management, 43 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (45 papers), Digital Marketing and Social Media (36 papers) and Customer Service Quality and Loyalty (14 papers). James Y.L. Thong is often cited by papers focused on Technology Adoption and User Behaviour (45 papers), Digital Marketing and Social Media (36 papers) and Customer Service Quality and Loyalty (14 papers) and collaborates with scholars based in Hong Kong, United States and Singapore. James Y.L. Thong's co-authors include Kar Yan Tam, Weiyin Hong, Viswanath Venkatesh, Frank K. Y. Chan and C. T. Yap and has published in prestigious journals such as European Journal of Operational Research, MIS Quarterly and Communications of the ACM
In The Last Decade
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