Julio Cerviño
About
Julio Cerviño has authored 21 papers that have received a total of 435 indexed citations.
This includes 13 papers in Strategy and Management, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Franchising Strategies and Performance (5 papers), International Business and FDI (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Julio Cerviño is often cited by papers focused on Franchising Strategies and Performance (5 papers), International Business and FDI (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Spain, Peru and Ecuador. Julio Cerviño's co-authors include Verónica Baena Graciá, José María Cubillo Pinilla, Jaime Bonache, Óscar Martín Martín and Sylvie Chetty and has published in prestigious journals such as Sustainability, Journal of Small Business Management and International Journal of Contemporary Hospitality Management
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