Lakshman Krishnamurthi

42 papers and 3.1k indexed citations i.

Lakshman Krishnamurthi has authored 42 papers that have received a total of 3.1k indexed citations. This includes 31 papers in Marketing, 21 papers in Economics and Econometrics and 17 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (30 papers), Innovation Diffusion and Forecasting (15 papers) and Economic and Environmental Valuation (11 papers). Lakshman Krishnamurthi is often cited by papers focused on Consumer Market Behavior and Pricing (30 papers), Innovation Diffusion and Forecasting (15 papers) and Economic and Environmental Valuation (11 papers) and collaborates with scholars based in United States, Canada and South Korea. Lakshman Krishnamurthi's co-authors include S. P. Raj, Purushottam Papatla, Gregory S. Carpenter, Venkatesh Shankar and Dick R. Wittink and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research.