Lenard C. Huff
About
Lenard C. Huff has authored 13 papers that have received a total of 822 indexed citations.
This includes 7 papers in Organizational Behavior and Human Resource Management, 4 papers in Social Psychology and 3 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Cultural Differences and Values (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Lenard C. Huff is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Cultural Differences and Values (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States. Lenard C. Huff's co-authors include Lane Kelley, Dana L. Alden, Masoud Hemmasi, Joanne Cooper and Carol M. Motley and has published in prestigious journals such as Management Science, Organization Science and Journal of Business Research
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