Ma José Martín
About
Ma José Martín has authored 12 papers that have received a total of 780 indexed citations.
This includes 9 papers in Information Systems and Management, 7 papers in Sociology and Political Science and 2 papers in Management Science and Operations Research. The topics of these papers are Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (7 papers) and Innovation Diffusion and Forecasting (2 papers). Ma José Martín is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (7 papers) and Innovation Diffusion and Forecasting (2 papers) and collaborates with scholars based in Spain. Ma José Martín's co-authors include Julio Jiménez and Blanca Hernández Ortega and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and International Journal of Information Management
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