Maarten J. Gijsenberg

19 papers and 475 indexed citations i.

About

Maarten J. Gijsenberg has authored 19 papers that have received a total of 475 indexed citations. This includes 16 papers in Marketing, 6 papers in Management Science and Operations Research and 5 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (12 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Innovation Diffusion and Forecasting (6 papers). Maarten J. Gijsenberg is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Innovation Diffusion and Forecasting (6 papers) and collaborates with scholars based in The Netherlands, New Zealand and United States. Maarten J. Gijsenberg's co-authors include Harald J. van Heerde, Marnik G. Dekimpe, Peter C. Verhoef, Jaap E. Wieringa and Thijs Broekhuizen and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Frontiers in Psychology.

In The Last Decade

Fields of papers published by Maarten J. Gijsenberg

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Maarten J. Gijsenberg

Since Specialization
Citations
Rankless by CCL
2025