Maha Mourad
About
Maha Mourad has authored 20 papers that have received a total of 344 indexed citations.
This includes 7 papers in Organizational Behavior and Human Resource Management, 5 papers in Education and 5 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Management and Marketing Education (3 papers). Maha Mourad is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Management and Marketing Education (3 papers) and collaborates with scholars based in Egypt, United Kingdom and United States. Maha Mourad's co-authors include Christine Ennew, Wael Kortam, Nizar Becheikh, Hamed M. Shamma and Shahid N. Bhuian and has published in prestigious journals such as Injury, Studies in Higher Education and Journal of Product & Brand Management
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