Mark A. Serva
About
Mark A. Serva has authored 21 papers that have received a total of 652 indexed citations.
This includes 10 papers in Sociology and Political Science, 7 papers in Information Systems and Management and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Mark A. Serva is often cited by papers focused on Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States and Belgium. Mark A. Serva's co-authors include John Benamati, Mark A. Fuller, Dennis F. Galletta, Hemant V. Kher and Fred Niederman and has published in prestigious journals such as Journal of Organizational Behavior, Decision Sciences and IEEE Transactions on Engineering Management
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