Mark Colgate

24 papers and 2.2k indexed citations i.

Mark Colgate has authored 24 papers that have received a total of 2.2k indexed citations. This includes 20 papers in Organizational Behavior and Human Resource Management, 20 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (20 papers), Consumer Retail Behavior Studies (13 papers) and Service and Product Innovation (7 papers). Mark Colgate is often cited by papers focused on Customer Service Quality and Loyalty (20 papers), Consumer Retail Behavior Studies (13 papers) and Service and Product Innovation (7 papers) and collaborates with scholars based in New Zealand, Canada and United Kingdom. Mark Colgate's co-authors include Nicholas Alexander, Bodo Lang, Kate Stewart, J. Brock Smith and Sajeev Varki and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.