Martin Adam

51 papers and 693 indexed citations i.

Martin Adam has authored 51 papers that have received a total of 693 indexed citations. This includes 20 papers in Sociology and Political Science, 10 papers in Information Systems and Management and 9 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (10 papers) and Distributed and Parallel Computing Systems (4 papers). Martin Adam is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (10 papers) and Distributed and Parallel Computing Systems (4 papers) and collaborates with scholars based in Germany, Czechia and Austria. Martin Adam's co-authors include Alexander Benlian, Michael Wessel, Oliver Hinz, Tomáš Kouba and B. Quinet and has published in prestigious journals such as Computers in Human Behavior, Information Systems Research and Decision Support Systems