Mohana Shanmugam
About
Mohana Shanmugam has authored 19 papers that have received a total of 572 indexed citations.
This includes 15 papers in Information Systems and Management, 14 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (6 papers). Mohana Shanmugam is often cited by papers focused on Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Malaysia, United Kingdom and United States. Mohana Shanmugam's co-authors include Nick Hajli, Yusmadi Yah Jusoh, Asra Amidi, Yichuan Wang and Hsiao-Ting Tseng and has published in prestigious journals such as Journal of Business Research, IEEE Access and Technological Forecasting and Social Change
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