Nainan Wen

15 papers and 310 indexed citations i.

Nainan Wen has authored 15 papers that have received a total of 310 indexed citations. This includes 8 papers in Sociology and Political Science, 5 papers in Literature and Literary Theory and 5 papers in Communication. The topics of these papers are Media Influence and Health (5 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Nainan Wen is often cited by papers focused on Media Influence and Health (5 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in China, Singapore and Hong Kong. Nainan Wen's co-authors include Hao Xiaoming, Stella C. Chia, Cherian George and Chengjun Wang and has published in prestigious journals such as Sex Roles, Information Processing & Management and Health Communication