Nena Lim
About
Nena Lim has authored 13 papers that have received a total of 500 indexed citations.
This includes 6 papers in Information Systems, 5 papers in Information Systems and Management and 4 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Nena Lim is often cited by papers focused on Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Australia, Sweden and Malaysia. Nena Lim's co-authors include Paul H.P. Yeow, Åke Grönlund and Annika Andersson and has published in prestigious journals such as Communications of the ACM, Computers & Education and Electronic Commerce Research and Applications
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