Norita Ahmad

47 papers and 980 indexed citations i.

About

Norita Ahmad has authored 47 papers that have received a total of 980 indexed citations. This includes 13 papers in Sociology and Political Science, 11 papers in Information Systems and 11 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (6 papers) and Organizational and Employee Performance (5 papers). Norita Ahmad is often cited by papers focused on Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (6 papers) and Organizational and Employee Performance (5 papers) and collaborates with scholars based in United Arab Emirates, United States and Saudi Arabia. Norita Ahmad's co-authors include Syed Zamberi Ahmad, Abdelkader Daghfous, Abdul Rahim Abu Bakar, Robin G. Qiu and Phillip A. Laplante and has published in prestigious journals such as Journal of Business Ethics, Sustainability and Computer

In The Last Decade

Rankless by CCL
2025