Nusrat Jahan
About
Nusrat Jahan has authored 28 papers that have received a total of 210 indexed citations.
This includes 17 papers in Sociology and Political Science, 17 papers in Information Systems and Management and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (17 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (8 papers). Nusrat Jahan is often cited by papers focused on Technology Adoption and User Behaviour (17 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Bangladesh, South Korea and China. Nusrat Jahan's co-authors include Md. Alamgir Hossain, Minho Kim, Imran Mahmud, Zhao Zhang and K.M. Zahidul Islam and has published in prestigious journals such as Sustainability, Heliyon and The Journal of High Technology Management Research
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