Paula Fitzgerald Bone

28 papers and 1.6k indexed citations i.

Paula Fitzgerald Bone has authored 28 papers that have received a total of 1.6k indexed citations. This includes 10 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Pharmaceutical industry and healthcare (3 papers). Paula Fitzgerald Bone is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Pharmaceutical industry and healthcare (3 papers) and collaborates with scholars based in United States and Thailand. Paula Fitzgerald Bone's co-authors include Pam Scholder Ellen, Karen Russo France, Terence A. Shimp, Subhash Sharma and Elnora W. Stuart and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.