Piyush Kumar

39 papers and 763 indexed citations i.

Piyush Kumar has authored 39 papers that have received a total of 763 indexed citations. This includes 22 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (12 papers) and Consumer Market Behavior and Pricing (8 papers). Piyush Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (12 papers) and Consumer Market Behavior and Pricing (8 papers) and collaborates with scholars based in United States, India and Australia. Piyush Kumar's co-authors include Mayukh Dass, Parthasarathy Krishnamurthy, George Kanatas, Gustavo Grullon and Maqbool Dada and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.