Ruth C. King
About
Ruth C. King has authored 36 papers that have received a total of 784 indexed citations.
This includes 13 papers in Organizational Behavior and Human Resource Management, 10 papers in Sociology and Political Science and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers) and Customer Service Quality and Loyalty (7 papers). Ruth C. King is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States and Latvia. Ruth C. King's co-authors include Vikram Sethi, Weidong Xia, Kathleen S. Hartzel, Ravi Sen and Prashant Palvia and has published in prestigious journals such as Communications of the ACM, Information Systems Research and Information & Management
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