S. Shyam Sundar

142 papers and 8.4k indexed citations i.

About

S. Shyam Sundar has authored 142 papers that have received a total of 8.4k indexed citations. This includes 96 papers in Sociology and Political Science, 34 papers in Literature and Literary Theory and 34 papers in Communication. The topics of these papers are Digital Marketing and Social Media (43 papers), Impact of Technology on Adolescents (36 papers) and Media Influence and Health (34 papers). S. Shyam Sundar is often cited by papers focused on Digital Marketing and Social Media (43 papers), Impact of Technology on Adolescents (36 papers) and Media Influence and Health (34 papers) and collaborates with scholars based in United States, South Korea and India. S. Shyam Sundar's co-authors include Eun Hwa Jung, María D. Molina, Ki Joon Kim, T. Franklin Waddell and Jeeyun Oh and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Communication

In The Last Decade

Rankless by CCL
2025