Sabine Einwiller

57 papers and 1.4k indexed citations i.

Sabine Einwiller has authored 57 papers that have received a total of 1.4k indexed citations. This includes 29 papers in Sociology and Political Science, 25 papers in Communication and 17 papers in Strategy and Management. The topics of these papers are Public Relations and Crisis Communication (20 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Sabine Einwiller is often cited by papers focused on Public Relations and Crisis Communication (20 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in Austria, Germany and Switzerland. Sabine Einwiller's co-authors include Hans‐Peter Erb, Gerd Bohner, Wolfgang Weitzl, Jens Seiffert‐Brockmann and Michael A. Kamins and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Personality and Social Psychology Bulletin