Saerom Lee
About
Saerom Lee has authored 19 papers that have received a total of 319 indexed citations.
This includes 6 papers in Sociology and Political Science, 4 papers in Management Science and Operations Research and 4 papers in Management Information Systems. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Innovation Diffusion and Forecasting (3 papers) and Ethics in Business and Education (2 papers). Saerom Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Innovation Diffusion and Forecasting (3 papers) and Ethics in Business and Education (2 papers) and collaborates with scholars based in United States, South Korea and Canada. Saerom Lee's co-authors include Karen Page Winterich, Hyunmi Baek, Yong-Nyun Kim, Hans Baumgartner and Jaegal Shim and has published in prestigious journals such as Langmuir, Journal of Marketing Research and Journal of Consumer Research
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