Sebastian Gurtner

29 papers and 751 indexed citations i.

Sebastian Gurtner has authored 29 papers that have received a total of 751 indexed citations. This includes 9 papers in Sociology and Political Science, 7 papers in Strategy and Management and 7 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (7 papers) and Innovation Diffusion and Forecasting (6 papers). Sebastian Gurtner is often cited by papers focused on Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (7 papers) and Innovation Diffusion and Forecasting (6 papers) and collaborates with scholars based in Germany, Switzerland and United States. Sebastian Gurtner's co-authors include Ronny Reinhardt, Katja Soyez, Ines Weinhold, Abbie Griffin and Michael Schefczyk and has published in prestigious journals such as Journal of Cleaner Production, Social Science & Medicine and Journal of Business Research.