Serena Hillman
About
Serena Hillman has authored 11 papers that have received a total of 182 indexed citations.
This includes 6 papers in Sociology and Political Science, 4 papers in Information Systems and Management and 3 papers in Human-Computer Interaction. The topics of these papers are Technology Adoption and User Behaviour (4 papers), Innovative Human-Technology Interaction (3 papers) and Digital Marketing and Social Media (3 papers). Serena Hillman is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Innovative Human-Technology Interaction (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Canada, United States and United Kingdom. Serena Hillman's co-authors include Carman Neustaedter, Erick Oduor, Carolyn Pang, Tejinder K. Judge and Kate Hennessy and has published in prestigious journals such as Computers in Human Behavior and ACM Transactions on Computer-Human Interaction
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