Shelly Gupta
About
Shelly Gupta has authored 12 papers that have received a total of 109 indexed citations.
This includes 7 papers in Information Systems and Management, 6 papers in Sociology and Political Science and 4 papers in Artificial Intelligence. The topics of these papers are Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (3 papers). Shelly Gupta is often cited by papers focused on Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in India. Shelly Gupta's co-authors include Sanjay Dhingra, Vikas Hassija, Vikas Saxena and Archana Purwar and has published in prestigious journals such as International Journal of Consumer Studies, International Journal of Human-Computer Interaction and Journal of Financial Services Marketing
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