Soo Yeon Hong
About
Soo Yeon Hong has authored 8 papers that have received a total of 322 indexed citations.
This includes 5 papers in Communication, 4 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Corporate Identity and Reputation (4 papers), Digital Marketing and Social Media (4 papers) and Public Relations and Crisis Communication (3 papers). Soo Yeon Hong is often cited by papers focused on Corporate Identity and Reputation (4 papers), Digital Marketing and Social Media (4 papers) and Public Relations and Crisis Communication (3 papers) and collaborates with scholars based in United States and South Korea. Soo Yeon Hong's co-authors include Hyejoon Rim, Sung‐Un Yang, Jeong Hyun Jeong, Yan Jin and Eun Young Park and has published in prestigious journals such as Starch - Stärke, Public Relations Review and Journal of Public Relations Research
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