Soongeun Hong
About
Soongeun Hong has authored 5 papers that have received a total of 297 indexed citations.
This includes 3 papers in Sociology and Political Science, 3 papers in Organizational Behavior and Human Resource Management and 3 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers). Soongeun Hong is often cited by papers focused on Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in South Korea. Soongeun Hong's co-authors include Heeseok Lee, Young Sik Kang, Jinyoung Min and Eun-Ju Kim and has published in prestigious journals such as Computers in Human Behavior, Expert Systems with Applications and Journal of Computer Information Systems
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